Your website isn’t just a digital business card—it’s your full-time sales rep. Or it should be. If you’ve poured hours (and probably a bit of your soul) into a site that’s getting traffic but no leads, you’re not alone, many Winnipeg small businesses face this.

Here’s the no-BS, field-tested, data-backed guide to getting more leads from your website. Whether you’re a small business owner, freelancer, trademan or marketer trying to justify your caffeine habit, this one’s for you.

person standing in kitchen during nighttime

Why You’re Not Getting Leads (And What to Do About It)

Most websites fail to generate leads because they treat visitors like ghosts: no clear paths, too many choices, and zero incentive to stick around. Generating leads isn’t magic; it’s strategy. Here’s the breakdown:

1. Nail the First Impression: Landing Pages & CTAs

  • What works: Dedicated landing pages with a single goal. No clutter, no distractions, just one juicy offer.
  • What to change: Generic homepages and weak CTAs like “Contact Us.”
  • Pro tip: Use strong verbs. “Book Your Free Audit” beats “Learn More” every time.

“Optimize landing pages to convert leads” — Yelp for Business💡

2. Fix Your Forms (They’re Scaring People Off)

  • Keep it simple. 3–5 fields max.
  • Use logic jumps. Don’t ask for phone numbers if you’re not gonna call.
  • Progressive profiling: Ask more details later, after the first interaction.

“Almost 50% of marketers agree that web forms are their highest converting lead generation tool.” — WPForms

3. SEO: It Still Matters

You can’t generate leads if no one finds you.

  • Content: Answer long-tail questions your audience actually Googles.
  • Structure: Use clusters and internal links to boost topical authority.
  • Backlinks: Earn them with genuinely useful stuff, like tools and templates.

“Aim to get backlinks from ~99 sites to break into the top 10” — Leadfeeder

💡 Try this: Create a pillar post (like this one) and link to it from niche forums, directories, and guest posts.

4. Dangle the Carrot: Lead Magnets That Work

Gated content isn’t dead—just misunderstood. People will trade their email if the offer is good enough.

  • Ideas: Checklists, calculators, mini-courses, cheat sheets
  • Rule: Solve one specific, annoying problem.

“Offer a lead magnet… a gated piece that provides more depth.” — Leadfeeder

💡 Try this: Create a downloadable template that directly supports your most-read blog post.

5. Show Some Damn Proof

People don’t trust brands. They trust other people.

  • Must-haves: Testimonials, reviews, before/after stories
  • Next-level: Video testimonials, Google reviews embed, case studies

“Publish testimonials for social proof.” — FormidableForms

💡 Try this: Use a Trustpilot widget or embed Google reviews directly on your site.

Want Help With This?

If your site feels like it should be converting but isn’t, maybe it’s time to let someone who does this daily take a look. Book a free 30-min website lead audit with Ninja Tuna and let’s turn your site into a lead-hunting machine.

BOOK NOW